Your Reputation Is Our Interest
School of Corporate Reputation
Empowering leaders and organizations to build, measure, and protect their most valuable intangible asset — reputation.
What is Corporate Reputation?
A company's reputation is one of the most valuable assets it can have and has always been one of the greatest challenges for businesses. Building and maintaining a solid image that inspires trust and loyalty among stakeholders and clients is not a new task, but a permanent necessity.
A company's reputation is based on its actions and the way these are perceived, and any negative incident can cause serious and lasting damage to its image. Therefore, it is essential to understand the factors that can compromise an organization's reputation, whether through internal or external actions.
Internal Actions
- Employees making controversial or negative comments on social media can quickly generate a negative perception of the company.
- Acts of violence in the workplace.
- Improper sharing of internal data by employees.
- Acts of harassment or discrimination committed by employees.
- Serious failures in customer service or operations.
- Catastrophes involving pollution or environmental destruction.
- Financial scandals such as fraud or accounting/tax malpractices.
- Alliances with problematic individuals or public/private organizations.
External Actions
- Hackers who invade systems and expose confidential data.
- Organized defamation campaigns on social media or through negative news coverage.
- Supplier fraud or misconduct by business partners that can harm the image of an associated company.
These actions, whether intentional or accidental, show that reputation management requires continuous attention, transparency, and swift responses to prevent damage from becoming permanent. Stakeholder trust is a precious asset — it takes time to build but can be destroyed quickly.
63%
of a company's market value is attributed to reputation
88%
of executives say reputation risk is a top strategic concern
7–10
years to fully recover from a major reputational crisis
About the School
The School of Corporate Reputation was created to meet the needs of corporate education with a focus on reputational risks.
Our programs were developed to help improve the processes of protecting organizational reputation with reference to best management practices, while generating knowledge capable of helping leaders face the most difficult challenges in an increasingly global and constantly changing market.
Our School offers programs designed to enhance managerial skills and develop a strategic vision. Furthermore, our programs will help professionals advance rapidly in their careers.
Mission
To assist in protecting the reputation of companies.
Vision
To become the center of reference for improving corporate reputation.
Our Values
- • Critical thinking to open new perspectives for analysis and research.
- • Social responsibility and ethics.
Our Objectives
Drive professional and personal transformation that can impact individual, organizational, and social futures.
Empower people through learning experiences designed to meet their real needs.
Value the pursuit of knowledge by offering an innovative educational program.
Help interpret and manage the corporate environment.
Become a Member
Membership at the School of Corporate Reputation connects you to an exclusive global network of professionals, academics, and executives dedicated to the science and practice of reputation management.
Exclusive Access
Priority enrollment in certification programs and learning modules.
Global Network
Connect with reputation professionals across industries and continents.
Proprietary Insights
Receive our Repotrend reports, reputation analyses, and thought leadership publications.
Events & Forums
Invitations to exclusive roundtables, webinars, and annual conferences.
Become a Partner
We believe that advancing the field of corporate reputation requires collaborative effort. We partner with universities, corporations, consultancies, media organizations, and research institutions worldwide.
Academic Partners
Universities and business schools integrating reputation management into their curricula.
Corporate Partners
Organizations committed to excellence in reputation management and governance.
Strategic Partners
Consultancies, media groups, and institutions contributing to the global reputation ecosystem.
Ready to Lead in Corporate Reputation?
Explore our certification programs, join our global community, or partner with us to shape the future of corporate reputation management.